Dr. Erika Szerda

Erika is an experienced practitioner specialising in partnering with leaders to shape cultures that are resilient, connected, human, and high performing.

Erika’s work sits at the intersection of leadership, culture and employee experience. She is deeply skilled at helping leaders turn complex challenges into meaningful, human-centered change. Erika’s core strength is turning data and insights into action. She brings a rare blend of rigour, curiosity and grounded empathy. She is well known for cutting through the white noise to identify the root drivers of behaviour and culture, and for asking the questions that unlock clarity.

Working in multiple sectors, Erika leads cultural and leadership reviews and co-creates solutions that support the achievement of organisational strategy. She is especially passionate about creating environments where psychological safety, clarity, alignment, and connection are the norm. Erika’s deep expertise spans employee engagement, leadership effectiveness, psychosocial risk and change strategy.
She also led the refinement of Insync’s proprietary employee diagnostic, ensuring it is not only current and evidence based, but meaningful and actionable.

Erika leads Insync’s employee experience portfolio. She has recently led engagements across global brands to frontline service organisations within the professional services, industrial and transport sectors, creating space for honest dialogue, real evidence based insights and sustainable impact.

Erika is driven by a deep belief that healthy organisations are better equipped to thrive through change. Her approach blends academia and research with application in the real world. With a Doctorate in Psychology (specialising in organisational/industrial), a registered psychologist and more than 18 years of experience, she has partnered with hundreds of organisations spanning industries, sectors and continents. Erika is especially skilled at helping leaders make sense of conflicting data and tensions, guiding them through ambiguity with confidence and compassion.